Nicole Tan
Opinion
05 March 2020
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McCann Worldgroup's Nicole Tan thinks that strategists have long played an ambiguous role, and to survive In an era of transformation, strategists themselves must evolve to become connectors and orchestrators. "The quality of the connections is the key to quality per se." – Charles Eames Eventually, everything connects. People. Ideas. Objects.
About Nicole Tan
Nicole Tan is the regional associate strategy director, Experiences and Engagement (APAC), at McCann Worldgroup. She works at the intersection of culture, brand, human and technology, on briefs that inspire and guide clients to new strategic areas. Nicole Is passionate and curious about culture and communities.